Helping an Analytics firm shape its Go to Market strategy
Context
Our client - a leading healthcare and customer analytics firm in the South Asian, ASEAN and US markets - felt the time was ripe to launch practical application based knowledge offerings. Their principal challenges included:
- Being late market entrants.
- Being unsure of customer segments, learning channels, course structure.
- Not having clarity on what could differentiate them from other corporate players (domestic and global) and academic institutions.
Our approach
We focused on gaining a deeper understanding of the user or learner segments and subsequently designing relevant learner journeys.
Our proposed solution
Through the design sprint, we co-created the building blocks for the analytics offering, including:
- Participant needs and capabilities assessments
- Connect sessions
- ILT workshops, online modules and post-workshop support
- A knowledge portal
How did this help?
The building blocks were the basis for a marketing pitch which won our client a contract as the strategic analytics partner for a leading automobile player.
In addition, our client created an Analytics Capability Maturity Model, setting up an Analytics CoE as well as driving Capability interventions for Analysts and Functional SMEs.