Anthropology and Design Thinking

Is it time for a ‘designthropologist’ to work alongside the ‘designeer’?


Organization Cultures

Shifts in ecosystems require a holistic perspective on how organization cultures are represented as well as made meaningful for diverse stakeholders. At present, our research focuses on employer value proposition, values & beliefs, communities & microcultures and sustainability.

Innovating in Distributed Organizations

Seven trends defining change and transformation within distributed organizations in a pandemic reality.

Gender, Duty, and Unequal Balances During the Pandemic

What the turn to online education has meant for members of the faculty at an Indian business school

Lost in Translation

Language serves as a measure of culture and inclusion in the world of Wikipedia. Yet this is trickier than we think.


emic futures

The ways we work, learn, and thrive are continually evolving. The manifestations of these changes in the lived experiences today must be understood to make sense of the future. At present, our research includes work & ways of working, data & platforms, livelihoods and scale.

Everybody's a Winner

How Unidimensional Scaling up as an Entrepreneurial Rite of Passage is Beginning to Be Negotiated in the city of Bangalore, India

[Upcoming] Information, liable relations and wellbeing during COVID19

How does the assemblage of humans, virus and information determine the perception of wellbeing as an object of knowledge? Presented at ASA 2021 conference

[Upcoming] Masks as and against the 'matter out of place'

An anthropological reading of the face mask as a powerful materiality and a visual sociality of COVID19. Presented at Royal Anthropological Institute Film Festival 2021

Mixed Realities

Data walk reflections in locked-down London

Assemblages: algorithms, data privacy, and design

Situated in the lived experiences of a contact tracing app, this research challenges the universality of narratives on data privacy

Livelihoods in delivery and logistics in India

Through research, we identified key opportunities to enable livelihoods in the sector.

Negotiating Data Privacy

We think about the assemblages that inform the negotiation with contact-tracing apps.


Pivot to Platforms

Platforms are being positioned at the forefront of value creation and perhaps, even necessary for mere business survival. This transformation demands a redesign of talent strategies.

Transforming to a platform-led business model

Our insight led framework spotlights key considerations for organisations to build readiness.