LagomWorks is a research, design and innovation consulting firm, leveraging principles and methods of Human Centered Design and Ethnographic Research to drive impactful change and transformation.

We draw inspiration from the Swedish word lagom, implying simple, suitable and in balance. Our vision is to lead, participate and be involved in inclusive, sustainable and impactful development of the world and its people. We have worked with corporates, universities, incubators and social enterprises across geographies. Since our inception in 2018, we have worked with diverse organizations including Manipal Group, Uber Tech, SBI Card, Piramal Group, Northern Trust, ITC Infotech, IIM Calcutta, XIM Bhubaneswar, TISS, TAPMI, Villgro, SBI Foundation amongst others.

What do we do?


 Empathetic Research

Deep ethnographic research situated in wider socio-cultural, economic and political contexts 


Human Centred Design

Facilitated strategy and service ideation and prototyping, anchored in intensive research as well as co-creation


Innovation Enablement

Infrastructure & capabilities for building and sustaining relevant innovation 

What do our clients get?

Through Ethnographic Research

A deeper understanding of key stakeholders, be it customers, employees or decision makers; including their motivations, challenges, and why they do what they do

Socio-cultural and community insights to design new products, services or frameworks or increase impact of existing programmes and policies

Through Design Thinking

Fit for purpose and context relevant policies, processes and programs which see better adoption among users

Innovative solutions which are not only user desirable, but also technologically feasible, business viable and sustainable.

Through Innovation Enablement

Customized frameworks, methods and tools to build and sustain an innovation ecosystem 

A roadmap to build innovation culture and capabilities across the organization

Coaching for Leaders to anchor Innovation in their functions and teams


Select Projects

Design Thinking , HR ConsultingFor a leading CSR foundation in India developing strategic HR capabilities.

Facilitated Empathy research to understand stakeholders needs, to then anchor redesign of key talent processes and policies.

For a Private educational institution in their journey to be an institution of choice.  

Led deep empathetic research to understand the enablers and barriers for University Performance. This, in turn, informed the ideation session we facilitated with the India Leadership Team.

For India's leading skilling organization enabling livelihoods.

Facilitating ethnographic research to understand aspirations and challenges pertinent to each role/sector that will enable reskilling & reimagining of roles in a post-COVID world.

For a global Analytics company looking to leverage capabilities to offer open market analytics courses.

Facilitated a Design sprint to understand the core user segments and develop prioritised touchpoints for differentiated learning offerings.

For a top Indian business school creating pedagogy for Innovation as a specialisation.

Developed a course with socially  relevant design challenges as the pedagogic approach. Introduced creative, user-focused problem solving to the students.

For India's leading social incubator, to align strategic intent & capabilities of incubatee enterprises.

Facilitated extensive empathetic research to  articulate inside - out and outside - in perspectives for prioritising areas of strategic focus and required org capabilities.

For a leading payment solutions provider embarking on a journey of transformation.

Designed a six month long capability building journey focusing on learning and application of design thinking and innovation mindset. Interventions included Applied Design Sprints, capstone projects and learning communities.

For a global information technology firm enabling collaboration across geographies.

Carried out empathetic research to understand key enablers and barriers to collaboration in the context of the organization and geographies. Anchored an ideation sprint for impactful solutions.

For an international investment bank building best in class tech enabled solutions.

Led deep empathetic research to understand the team dynamics. This, in turn, informed the ideation session we facilitated with the India Leadership Team on defining the collaboration blueprint.

For an Indian insurance life provider, adopting design thinking to solve for customer needs.

Anchored a Design Sprint for the data analytics team on using design thinking process and tools to bring about significant improvements and innovation in customer facing processes & tools.

For a global unicorn wanting to sharpen its Diversity and Inclusion strategy.

To get the organization thinking beyond mere ratios, we facilitated a short, quick design sprint backed by initial empathetic research. This informed the subsequent diversity and inclusion (D&I) initiatives. 

For a leading healthcare & education organization building an Innovation Mindset.

Facilitated a two day Design Sprint to solve org relevant use cases. Participants articulated needs, motivations  & challenges of stakeholders to generate ideas and create feasible prototypes.

For a global business conglomerate redesigning their Learning Academy.

Led extensive empathetic research to identify personas and critical touch-points for impact. Facilitated Design Sprints for co-creation of solutions. Collaborated to stitch the strategy together.

For a leading business school building Skills of the Future amongst its new batch of students.

Set the tone and tenor for the two years of MBA. We reinforced three key principles - there is no one right answer, things are interconnected and context is everything - through facilitation of Design Sprints.

For global HR Leaders of an Indian MNC driving business transformation.

Anchored a session on Design Thinking for global HR Leaders driving Business Transformation through Digitization, Design Thinking and Defensibility. Focussed on application of DT to solve org relevant needs.

For a not for profit stengthening org capabilities to manage scale and complexity.

Anchored extensive fact-finding to facilitate design, implementation  and sustenance of key organization enablers, including culture, talent strategies, key performance indicators, org design.

For an Air Navigation Services Co. in the Middle East building a diverse Leader pool.

Designed a leader identification and development process which takes into account cultural nuances as well as individual motivations, challenges. Designed and administered Leadership assessment exercises.

For a German Manufacturing multinational building Leaders at all Levels.

Worked closely with the Global team to chart out a three module based 12-month-long Journey for Leaders across business and behavioural competencies. Designed and Delivered the learning intervention.

Get in touch with us at or +919650026464.
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