In the current cultural climate on the internet, there is an emphasis on the need to evade labels, regulation and commodification. Against the background of the trending #corecore hashtag, we examine how creative expression takes place online. Does internet content really need to be classified by genre?
The Barbie movie and its associated colours, merchandise and promotions have taken the world by storm. Through this article, we think through the pink, plastic, perfect world of Barbie, and ask what the doll, the brand, and the movie mean to us as consumers.
In 2023, a Twitter account called the Gender Pay Gap Bot became popular for automatically replying to any organisation that tweeted about International Womens Day, with data on their gender pay gap. It put pressure on companies, calling them out for posting fluff instead of working towards being an equal employer. In India, as of October last year, the female labour force participation stood at 37%. In the decade since market regulator SEBI made it compulsory for listed companies to have at least one woman director on their board, women’s representation on Indian corporate boards has tripled from 6 per cent in 2013 to 18 per cent in 2022. What is the reality for these women at work, then? If we remove the fluff, what story does the data tell us?
Our client was a leading global fashion retailer with equality and belonging as core values . They had been recognized as #1 company in the Refinitiv Diversity and Inclusion index, and as a leading performer in Bloomberg’s Gender – Equality Index. With the #BLM (Black Lives Matter) movement gaining steam in the US, the company wanted a comprehensive understanding of what inclusion, equality and belonging meant for the Asia organization, given the socio-cultural context and organizational dynamics. LagomWorks was selected as the preferred partner given its expertise in human-centred design.
