Strengthening Employer Brand

, , , , , , , , , ,
Group 2905

Context:

Our client is a start-up leader in the cybersecurity business,  bootstrapped and heavily focused on profitability. A pioneer in the ZTNA security architecture space, it was recognized by Deloitte as one of the fastest growing technology companies for the second time in 2019 with a growth rate of 337%, ranking 17th fastest growing company in India Fast50 & 230 across Fast 500 Asia Pacific.

The company saw a spike in demand for its products in the immediate aftermath of the pandemic as businesses scrambled to ensure secure, and remote access for all the employees in “work-from-home” mode. The company added 20-30 accounts during that period, and all of its 100 plus accounts grew 3-4 times.

Transition to virtual mode of working was a stressful time and acted as a wake up call for the founder-leader. “We did not have a lot of time and had to manage our own shop and customer shop”. There was a growing realization at the leadership level that internal structures, systems and processes are critical to seize the next wave of opportunity.

LagomWorks became a partner in this journey to enable the organization to be future-ready, funding-ready. This involved devising ways of strengthening the employer brand, identifying and implementing talent practices that could drive the business goals.

Collaboration with LagomWorks:

The rapid evolution and changing dynamics of the cybersecurity industry was ripe for the application of our IDEA™ framework, which provides a holistic lens for integrating internal and external factors impacting brand, performance and future evolution. A comprehensive industry map was created which provided a clear roadmap for how the value proposition of the company needed to evolve as it scaled up. Insights were delivered at three levels: organization, work and people.

Team

Team M 01 1

Gitanjali Saksena

Co-founder, Cultural Strategist, Coach 

Group 1962 (2)

Divisha Upadhyaya

Organization Designer

Impact

The intervention acted as a trigger for a comprehensive OKR exercise in order to drive goal clarity and alignment throughout the organization.

In 2022, the client expanded its products base across the Indian market by partnering with a leading distributor of cloud services, IT infrastructure, and cybersecurity solutions partner supplying across the globe. It also witnessed a record-breaking 300% increase in business amidst the global pandemic.

Scroll to Top
Strengthening Employer Brand
Please share your details!
Insight Download Button Popup